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Marketing Instructor : Mam Ammara


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Old 01-05-2009, 06:54 AM
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Read Personal Selling and Sales Promotion Chapter 19 Kotler12e .ppt

  • To Understand the Major Purposes of Personal Selling
  • To Learn the Basic Steps in the Personal Selling Process
  • To Be Able to Identify the Types of Sales Force Personnel
  • To Learn About Sales Management Decisions and Activities
  • To Understand the Major Purposes of Personal Selling
  • To Learn the Basic Steps in the Personal Selling Process
  • To Be Able to Identify the Types of Sales Force Personnel
  • To Learn About Sales Management Decisions and Activities

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