| .BZU. | 01-05-2009 06:54 AM |
Personal Selling and Sales Promotion Chapter 19 Kotler12e .ppt
1 Attachment(s) - To Understand the Major Purposes of Personal Selling
- To Learn the Basic Steps in the Personal Selling Process
- To Be Able to Identify the Types of Sales Force Personnel
- To Learn About Sales Management Decisions and Activities
- To Understand the Major Purposes of Personal Selling
- To Learn the Basic Steps in the Personal Selling Process
- To Be Able to Identify the Types of Sales Force Personnel
- To Learn About Sales Management Decisions and Activities
| 