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Marketing Instructor : Mam Ammara


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Old 07-05-2009, 06:01 AM
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Default (Chapter 7 ) Kotler12e; Customer-Driven Marketing Strategy: Creating Value for Target Customers


Learning Objectives of Chapter number 7 By Kotler
After studying this chapter, you should be able to:
  • Define the three steps of target marketing: market segmentation, target marketing, and market positioning
  • List and discuss the major bases for segmenting consumer and business markets
  • Explain how companies identify attractive consumer and business markets
  • Discuss how companies position their products for maximum competitive advantage in the marketplace
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