BZU PAGES: Find Presentations, Reports, Student's Assignments and Daily Discussion; Bahauddin Zakariya University Multan

BZU PAGES: Find Presentations, Reports, Student's Assignments and Daily Discussion; Bahauddin Zakariya University Multan (http://bzupages.com/)
-   Marketing (http://bzupages.com/36-marketing/)
-   -   (Chapter 7 ) Kotler12e; Customer-Driven Marketing Strategy: Creating Value for Target Customers (http://bzupages.com/f36/chapter-7-kotler12e%3B-customer-driven-marketing-strategy-creating-value-target-customers-3466/)

.BZU. 07-05-2009 06:01 AM

(Chapter 7 ) Kotler12e; Customer-Driven Marketing Strategy: Creating Value for Target Customers
 
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Learning Objectives of Chapter number 7 By Kotler
After studying this chapter, you should be able to:
  • Define the three steps of target marketing: market segmentation, target marketing, and market positioning
  • List and discuss the major bases for segmenting consumer and business markets
  • Explain how companies identify attractive consumer and business markets
  • Discuss how companies position their products for maximum competitive advantage in the marketplace


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