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Marketing Instructor : Mam Ammara


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Old 11-04-2009, 04:49 PM
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Lightbulb Outline for Report on the products ( choosen by the class groups.)


1Introduction (of Product/Service)
  • How company is understanding needs, wants, demands.
  • Market offering
  • Market Management orientation
  • Production concept, Market concept
  • How they are managing customer relationship.

2 Market Environments
  • Micro Environments
  • Macro Environments

3 Consumer Markets and consumers buying behavior
  • characteristics affecting consumers behavior

4 Business market and business buying behavior
  • Supplier relationship
  • Buying center
5 Customer driven market
  • 4 p's of Marketing mix
  • strategies
  • Target markets
  • Positioning etc

6 Product
  • Quality
  • Brand
  • Packaging

7 Pricing
  • Retailing
8 Placing
  • whole seller
9 Sales and advertisment


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