1Introduction (of Product/Service)

• How company is understanding needs, wants, demands.
• Market offering
• Market Management orientation
• Production concept, Market concept
• How they are managing customer relationship.

2 Market Environments

• Micro Environments
• Macro Environments

3 Consumer Markets and consumers buying behavior

• characteristics affecting consumers behavior

4 Business market and business buying behavior

• Supplier relationship
• Buying center

5 Customer driven market

• 4 p's of Marketing mix
• strategies
• Target markets
• Positioning etc

6 Product

• Quality
• Brand
• Packaging

7 Pricing

• Retailing

8 Placing

• whole seller

9 Sales and advertisment