.BZU. | 11-04-2009 04:49 PM | Outline for Report on the products ( choosen by the class groups.) 1Introduction (of Product/Service) - How company is understanding needs, wants, demands.
- Market offering
- Market Management orientation
- Production concept, Market concept
- How they are managing customer relationship.
2 Market Environments - Micro Environments
- Macro Environments
3 Consumer Markets and consumers buying behavior - characteristics affecting consumers behavior
4 Business market and business buying behavior - Supplier relationship
- Buying center
5 Customer driven market - 4 p's of Marketing mix
- strategies
- Target markets
- Positioning etc
6 Product 7 Pricing 8 Placing 9 Sales and advertisment |