Abhishek Bachchan is the most visible face in the advertising space on Television. Research has it that Jr AB hogs the max limelight among his film world colleagues.
AdEx India, a division of TAM Media Research, recently conducted a study on celebrity brand endorsements for the period of January-December 2010 and found that Abhishek topped the list in the male star category.
Abhishek alone covered 4.7 percent share of ad volume, out of the 41.5 percent film actors hogged on the endorsement circuit today.
“Abhishek Bachchan has taken the ‘Get Idea’ campaign to an all new level. He makes you really sit up and take notice – the intelligent ad needed an intelligent face and that’s exactly what he brings to the table,” a statement said, quoting a marketing expert.
Idea Cellular featuring Abhishek, dominated TV advertising in January, shrugging off competition from food and beverage companies and a mobile handset maker to lead the ad reach index, a measure of awareness and brand recall.
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