How disgusting it is, if true...


>Here is to your health...!
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> India to launch cow urine as soft drink (no, we're not taking the p***)
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> (Sasa Kralj/AP)
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> Welcome to your new vending machine...
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> Jeremy Page, Delhi
>
> Does your Pepsi lack pep? Is your Coke not the real thing? India's
> Hindu nationalist movement apparently has the answer: a new soft drink
> made from cow urine.
>
> The bovine brew is in the final stages of development by the Cow
> Protection Department of the Rashtriya Swayamsevak Sangh (RSS),
> India's biggest and oldest Hindu nationalist group, according to the
> man who makes it.
>
> Om Prakash, the head of the department, said the drink – called "gau
> jal", or "cow water" – in Sanskrit was undergoing laboratory tests and
> would be launched "very soon, maybe by the end of this year".
> "Don't worry, it won't smell like urine and will be tasty too," he
> told The Times from his headquarters in Hardwar, one of four holy
> cities on the River Ganges. "Its USP will be that it's going to be
> very healthy. It won't be like carbonated drinks and would be devoid
> of any toxins."
>
> The drink is the latest attempt by the RSS – which was founded in 1925
> and now claims eight million members – to cleanse India of foreign
> influence and promote its ideology of Hindutva, or Hindu-ness.
> Hindus revere cows and slaughtering them is illegal in most of India.
> Cow dung is traditionally used as a fuel and disinfectant in villages,
> while cow urine and dung are often consumed in rituals to "purify"
> those on the bottom rungs of the Hindu caste system.
>
> In 2001, the RSS and its offshoots – which include the opposition
> Bharatiya Janata Party – began promoting cow urine as a cure for
> ailments ranging from liver disease to obesity and even cancer.
> The movement has often been accused of using more violent methods,
> such as killing 67 Christians in the eastern state of Orissa last
> year, and assaulting women in a pub in Mangalore last month. It also
> has a history of targeting foreign business in India, as in 1994, when
> it organised a nationwide boycott of multinational consumer goods,
> including Pepsi and Coca Cola.
>
> The cola brands are popular in India, now one of their biggest
> markets, but have struggled in recent years to shake off allegations,
> which they deny, that they contain dangerous levels of pesticide.
> Mr Prakash said his drink, by contrast, was made mainly of cow urine,
> mixed with a few medicinal and ayurvedic herbs. He said it would be
> "cheap", but declined to give further details about its price or
> ingredients until it was officially launched.
>
> He insisted, however, that it would be able to compete with the
> American cola brands, even with their enormous advertising budgets.
> "We're going to give them good competition as our drink is good for
> mankind," he said. "We may also think of exporting it."
>