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Forum: Marketing 07-05-2009, 06:01 AM
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Views: 4,453
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(Chapter 7 ) Kotler12e; Customer-Driven Marketing Strategy: Creating Value for Target Customers

Learning Objectives of Chapter number 7 By Kotler
After studying this chapter, you should be able to:


Define the three steps of target marketing: market segmentation, target marketing, and...
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