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Old 23-09-2011, 12:58 PM
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Join Date: Jun 2010
Location: Lahore
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Exclamation Business Communication Outline

Course Contents:

Section A: Communication in Practical Environment

1- Business Communication Today:

(Please Read This Topic in Recommended Book 2,3 Chp # 1)

  • Achieving Success Through Effective Communication.
  • Forms of Communication
  • Concepts And Problems of Communication.
  • Guide lines to overcome problems.
2-Communicating in the Workplace:

(Please Read This Topic in Recommended Book 4 Chp # 8,9,12,13)

  • Negotiation Skills.
  • Dealing with Customers and Clients.
  • Holding Meetings.
  • Speaking in Public.

Section B: Writing Skills

1-Attaining Better Writing Skills:

(Please Read This Topic in Recommended Book 1 Chp # 1)
  • Writing as a process:
  • Strategies for generating ideas, Strategies for planning, Strategies for drafting, Strategies for developing, Strategies for revising and editing

2-Paragraph Skills:

(Please Read This Topic in Recommended Book 1 Chp # 3)
  • Introducing a paragraph:
  • Organization of a paragraph,
  • Topic sentences,
  • Controlling idea,
  • Supporting sentences and details,
  • Connecting sentences
  • Concluding sentences,
  • Selecting a title
3-Revising a paragraph:

(Please Read This Topic in Recommended Book 1 Chp # 4)
  • First stage draft (for description)
  • First stage draft (for narration )
  • First stage draft (for exposition)
  • Second stage drafts: all patterns of development
4-Editing and Proofreading:

(Please Read This Topic in Recommended Book 1 Chp # 4)
  • Editing review ,
  • Editing problems for all patterns of development.
  • How to proofread and prepare your final manuscript.

Section C: Business and Official Writing

1-Official Writing:

(Please Read This Topic in Recommended Book 3 Part 3,5)
  • Joining reports.
  • Leaving (Relieving) reports.
  • Notifications.
2-Business Letters:

(Please Read This Topic in Recommended Book 2 Chp # 7,8,9,10)
  • Essential Parts. Non Essential Parts.
  • Sales/persuasive letters. Bad news messages.
  • Good news messages(Inductive & Deductive Methods)
3-Making Use of Proposals:

(Please Read This Topic in Recommended Book 2 Chp # 13)
  • Purposes of Proposals.
  • Kinds of proposals.
  • Parts of Proposals
4-Memorandums and E-mails:

(Please Read This Topic in Recommended Book 2 Chp # 5,7)
  • Parts and Layout

Recommended Books

1. Brannan, B. ,(2003), A Writer’s Workshop: Crafting paragraph, building essays, New York, McGraw Hill
2. Murphy,Hurta. Effective Business Communication.
3. Bovee,Thill,Schatzman. Business Communication Today.
4. Dwyer,Judith. The Business Communication Hand Book.

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