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Old 03-12-2011, 09:58 PM
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Default B.O. update: 'The Dirty Picture' has super-strong start, akin to a biggie


It's often said in industry circles that heroine-oriented films don't fetch a favorable start at the box-office. But THE DIRTY PICTURE is all set to prove this assumption wrong. The film embarked on a thunderous start in morning and noon shows, matching the opening of several biggies that have opened in the last few weeks. In fact, at several centres, the morning shows were in 85% to 90% range, which caught a lot of people in the film industry unaware. The film is expected to gather more speed during the course of the day, as per early trends.

Point to be noted is that the screen count of THE DIRTY PICTURE [1600 screens in India] is lower than ROCKSTAR [1900 screens in India] and DESI BOYZ [2200 screens in India], but looking at its terrific start and the tremendous audience feedback, this medium-cost film *may* turn out to be a bigger winner, in terms of box-office revenue.

Overseas: THE DIRTY PICTURE collected AED 320,000 on Thursday in UAE. Very good.
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