E-business Public Relations and CRM Lecture by sir adnan rafiq
 

Public Relations (PR) keeps the customers and employees of a business current or updated as regards information about products, services and internal and external issues such as any promotional activities, new products, customer reactions
Press releases
Speeches
Special events – seminars, video conferencing etc
E-mails
Chat sessions
Bulletin board – people can post comments
Presentations/exhibitions

CRM
The sum of a company’s customer service solutions constitutes its customer relationship management (CRM) system.

Level of traffic at the online business site and the available resources would normally determine whether or not a business should have CRM.

It provides fast and effective service to customers and ensures that corrective measures are readily in place.

CRM can backfire …



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