Business research Question 4
 

What is pure/basic and applied research?

Basic Research:

The research for academic purpose is the pure or basic research. Normally this type of research is conducted by the students or teachers of the universities and educational institutions. Some research journal publish the pure or basic research in their editions they have the editorial board of research which check the authenticity of the research. Some universities release their own journals on weekly or monthly basis and publish the research of students and the teachers.

Applied research

The research conducted for a specific purpose, brand, company or situation is called the applied research. For example if a research is conducted in the KFC regarding the increasing waiters turnover it will be called applied research because there is a specific purpose, company and specific situation.